Entertainment venues like giant Monopoly and escape rooms are filling vacant high-street retail spaces. By primarily appealing to adults, these businesses can sell tickets during school hours and late at night—times when traditional family entertainment is closed—maximizing the property's revenue potential.

Even people who can buy anything are delighted by thoughtful, childlike moments. Small, personalized touches like custom jerseys or a surprise photo slideshow create a unique feeling that can't be purchased. Focus on creating these 'in-between' moments that tap into a universal desire for recognition and fun.

Instead of chasing a new audience, a kids' brand was advised to add features for the parents who are already customers. This "Pixar" model—having content for adults—leverages the existing customer base for word-of-mouth growth into the new segment.

The generation most immersed in digital life is developing a powerful nostalgia for a pre-internet world they've only seen in media. This drives trends like 'digital defiance' and an appreciation for analog products. Brands can tap into this by offering experiences that feel authentic and non-digital.

The bubble in collectibles like Labubu dolls is fueled by adults, from Gen Z to older demographics, who have more money than they did as children. This trend shows a generational shift where adults continue engaging with childhood brands, creating high-value secondary markets that companies now cater to year-round.

Hasbro is increasingly targeting adults not just for growth, but as a strategic response to a shrinking children's market caused by lower birthrates and an earlier shift to digital entertainment. Adults offer greater spending power.

Rising stress drives adults towards nostalgic play. Businesses can capitalize on this by creating hybrid experiences that merge adult sophistication with childhood fun. An example is a high-end restaurant with a vintage arcade feel, described as 'Board games and Bordeaux', offering a sophisticated form of escapism.

As society becomes overly digital, people will pay for structured, real-life interactions that were previously free, like how bottled water became an industry. Service businesses can create premium-priced clubs or events that offer genuine human connection, tapping into a growing market need for community.

The popularity of adult summer camps is driven by a desire to escape the "constant decision making of adulthood." By offering a pre-planned schedule of activities, these getaways provide a structured form of leisure that relieves the mental load of planning, tapping into a market for curated, low-effort social experiences.