New firm-level data shows that companies adopting AI are not laying off staff, but are significantly slowing junior-level hiring. The impact is most pronounced for graduates from good-but-not-elite universities, as AI automates the mid-level cognitive tasks these entry roles typically handle.

October saw the highest number of U.S. job cuts in two decades, with consulting firm Challenger, Gray & Christmas explicitly citing AI adoption as a key driver. This data confirms that AI's impact on employment is an ongoing event, moving beyond speculation into measurable, significant job displacement.

While AI-native, new graduates often lack the business experience and strategic context to effectively manage AI tools. Companies will instead prioritize senior leaders with high AI literacy who can achieve massive productivity gains, creating a challenging job market for recent graduates and a leaner organizational structure.

The biggest impact of AI in marketing is not replacing people but augmenting them. By handling repetitive tasks, AI frees up significant team capacity to focus on strategic work like brand building and experience design, amplifying human creativity and judgment.

While direct layoffs attributed to AI are still minimal, the real effect is a silent freeze on hiring. Companies are aiming for "flat headcount" and using AI to massively boost revenue per employee, a trend not captured in layoff statistics but reflected in record-low hiring plans.

While proclaiming AI will create jobs, tech giants like Google and Meta have seen profits soar while their employee counts have fallen from 2022 peaks. This data from AI's biggest adopters provides concrete evidence that fuels public skepticism and fears of widespread, technology-driven job losses.

An informal poll of the podcast's audience shows nearly a quarter of companies have already reduced hiring for entry-level roles. This is a tangible, early indicator that AI-driven efficiency gains are displacing junior talent, not just automating tasks.

While high-profile layoffs make headlines, the more widespread effect of AI is that companies are maintaining or reducing headcount through attrition rather than active firing. They are leveraging AI to grow their business without expanding their workforce, creating a challenging hiring environment for new entrants.

By replacing junior roles, AI eliminates the primary training ground for the next generation of experts. This creates a paradox: the very models that need expert data to improve are simultaneously destroying the mechanism that produces those experts, creating a future data bottleneck.