AI workloads are limited by memory bandwidth, not capacity. While commodity DRAM offers more bits per wafer, its bandwidth is over an order of magnitude lower than specialized HBM. This speed difference would starve the GPU's compute cores, making the extra capacity useless and creating a massive performance bottleneck.

APIs charge less for input prompts (prefill) than for generating responses (decode). This is because prefill processes many tokens at once, becoming compute-bound. Decode generates tokens one-by-one, making each step dominated by the high, unamortized cost of memory access. The price difference reflects this efficiency gap.

Top inference frameworks separate the prefill stage (ingesting the prompt, often compute-bound) from the decode stage (generating tokens, often memory-bound). This disaggregation allows for specialized hardware pools and scheduling for each phase, boosting overall efficiency and throughput.

At shorter context lengths, LLM cost is dominated by compute. As context grows, fetching the KV cache from memory becomes the bottleneck. A pricing tier that increases cost above a certain context length (e.g., 200k tokens) indicates the approximate point where the system becomes memory-bandwidth limited and thus less efficient.

For any given hardware, there is a fundamental lower bound on inference latency. This "latency floor" is the time required to load the model's total parameters from memory (e.g., HBM) onto the chip. This process cannot be sped up by reducing batch size or other software tricks.

The ideal batch size that balances memory-bound and compute-bound operations can be calculated by a simple formula. It's roughly 300 (a hardware constant for modern GPUs) multiplied by the model's sparsity (total parameters / active parameters), providing a practical starting point for performance optimization.

Model architecture decisions directly impact inference performance. AI company Zyphra pre-selects target hardware and then chooses model parameters—such as a hidden dimension with many powers of two—to align with how GPUs split up workloads, maximizing efficiency from day one.

While many focus on compute metrics like FLOPS, the primary bottleneck for large AI models is memory bandwidth—the speed of loading weights into the GPU. This single metric is a better indicator of real-world performance from one GPU generation to the next than raw compute power.

The key advantage of larger GPU clusters is their ability to use the memory bandwidth of all GPUs in parallel to load model weights. This massive aggregate bandwidth dramatically reduces memory fetch times, which is a primary latency bottleneck, especially for very large, sparse models.